Wired for Success: How Your Brain Shapes Your Future in Business and Beyond

How to Create Value in Emotional Experience through Neuromarketing?

Aina Hatano, Founder & CEO at Waveland Group Inc

This course aims assist leaders of today and tomorrow to understand how insights from neuroscience and behavioral economics influence decision-making in entrepreneurship, fundraising, and global business. The session is designed to be accessible, motivational, and practical, with case studies, interactive, and personal reflection.

FREE

  • Language: English
  • Video time: 30 Min
  • Level: Basic

Unlock the Secrets of Persuasion:
Your Brain, Your Business, Your Breakthrough!

Description

Are you ready to stop guessing and start influencing? In today's competitive world, understanding how people think, decide, and act isn't just an advantage—it's essential for success. This isn't your average business course. Led by Aina, an international expert with a proven track record of multi-million dollar exits and real-world strategic advisory at Waveland, this dynamic session will transform your approach to business, fundraising, and even your personal goals.

We'll dive deep into the fascinating worlds of Behavioral Economics and Neuromarketing, revealing the hidden psychological triggers that drive decisions. Discover how to leverage concepts like urgency and loss aversion (just like Waveland's client who closed an M&A deal in 2 weeks!), master the art of storytelling to build unbreakable trust, and craft pitches that resonate deeply with investors (even securing funding in just 4 days, as one entrepreneur did!).

Stop leaving your success to chance. Join us and learn to design your future, understand what truly drives human behavior, and build the confidence to achieve your most ambitious goals. Your exit isn't just a destination; it's something you start building today. Are you ready to take control?

This course is your essential toolbox for designing your future, providing the psychological strategies to influence, persuade, and achieve your most ambitious goals in business and life.

About this course

You'll delve into Behavioral Economics, understanding how biases like loss aversion can be leveraged to accelerate deals, just like Waveland's client who closed an M&A in two weeks. Explore Neuromarketing to master storytelling, build unshakeable trust, and craft pitches that resonate deeply, drawing on real-world examples of successful fundraising rounds influenced by social proof.

The course also covers Startup Psychology, revealing how framing and narrative can secure funding rapidly, as seen with an entrepreneur who received investment in four days. Beyond business, Aina shares insights on Global Business and Exits, including how her own EdTech company's exit was driven by mission alignment. You'll also learn practical "life hacks" from neuroscience to manage decision fatigue and boost motivation.


This course is your toolbox for building something extraordinary. We'll explore:

  • Why Your Brain Tricks You: Uncover System 1 & 2 thinking, common biases, and how to harness them to your advantage.
  • The Power of Persuasion: Learn how stories stick, trust is built, and why certain visuals outperform others in gaining attention and buy-in.
  • Startup Psychology for Fundraising: Master the art of framing, pricing, and compelling narratives to attract and secure investment.
  • Global Business & Impact: Understand the values that truly matter in the international arena and learn how to design your own impactful exit, just like Aina did with her EdTech company.
  • Life Hacks for Success: Gain practical, neuroscience-backed strategies to manage decision fatigue, boost motivation, and build the future you envision.
  • This isn't just theory; it's actionable insight backed by exclusive case studies from Waveland's actual clients, giving you an insider's look at real-world success. You'll participate in engaging exercises, thought-provoking reflections, and even a quick quiz to experience biases firsthand.
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The impact of emotions on both personal lives and customer experiences is profound. Emotionally driven experiences have the ability to leave a lasting impact, forging strong connections and building brand loyalty. By leveraging Neuromarketing insights, businesses can strategically design their marketing campaigns to evoke specific emotions, thereby enhancing customer satisfaction and loyalty.

Partnership with

Collaborative Insights

WAVELAND Consulting Inc. is a professional association of multi-disciplined experts spanning the globe, driven by the passion to create more peaceful and exciting world, the organisation of which is well-designed for global serial entrepreneurs, based on the founders' real business experiences as serial entrepreneurs and experts that have hands-on experiences battling in the market to meet the clients' true needs and visions.  The Founder, Aina Hatano, began her career in Finance and IT industries in 2006. It did not take long for this enthusiastic quick learner to become a key M&A and Venture Capital specialist and was appointed VP of Investment at top companies in Tokyo, Silicon Valley and London. The M&A projects that she successfully lead reached over 70 deals and 2.8 billion USD in 10 years. In 2015, she started a new professional path as an entrepreneur. 

Aina Hatano

Aina Hatano is a seasoned M&A specialist with over 19 years of experience and a proven track record of more than 130 transactions totaling over 1 trillion yen, achieving an average IRR of 95%.
She began her career in M&A at a major UK investment bank, and later led corporate strategy, cross-border M&A, and venture investments at a leading telecommunications company in Japan. In 2015, she co-founded an EdTech startup, which grew to over 100,000 paying users worldwide and was successfully acquired by a U.S. firm.
Since 2017, she has been based in Seychelles, where she founded Waveland Group, providing end-to-end support for global entrepreneurs — from startup incubation and fundraising to M&A, IPOs, and post-exit wealth management. She also serves as CFO of a semiconductor company founded by a Bitcoin pioneer and was named a 2025 FiNext Excellence in Financial Leadership Award recipient.

Achieve you goals

Take your fundraising and business to the next level!

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