How to Create Value in Emotional Experience through Neuromarketing?

Moderator: Omid Asgari, Neurobranding Innovator and CEO

Join us for a thought-provoking round table discussion at Nova SBE University, in collaboration with VCW - Value Creation Wheel, as we delve into the art of creating value in emotional experiences through Neuromarketing.

FREE

  • Language: English
  • Video time: 1 h
  • Level: Basic

What Is Emotional and how we can create value with that?

Description

Engage with industry experts and thought leaders as they share insights on leveraging the power of emotions and cognitive biases in consumer decision-making. Discover innovative strategies and practical approaches to develop sustainable marketing practices that resonate with your audience, fostering growth and success. Don't miss this unique opportunity to gain valuable knowledge and network with like-minded professionals in this exciting field.

To measure and analyze emotions in the realm of Neuromarketing, a diverse range of tools and techniques are available. These tools allow researchers to delve into the subconscious mind and tap into the emotional responses of individuals. Methods such as EEG (electroencephalography), fMRI (functional magnetic resonance imaging), eye tracking, and facial expression analysis provide invaluable insights into how emotions influence perceptions and behavior.

About this course

During the round table discussion at Nova SBE University, experts delved into the intricate realm of emotions and their significance in consumer behavior. Emotions are complex psychological states that shape our thoughts, decisions, and actions. They play a pivotal role in the way individuals perceive and interact with brands, products, and services.

By taking this course you will...

  • Engage in a thought-provoking round table discussion at Nova SBE University, collaborating with VCW - Value Creation Wheel.
  • Delve into the art of creating value in emotional experiences through Neuromarketing.
  • Gain insights from industry experts and thought leaders on leveraging emotions in consumer decision-making.
  • Discover innovative strategies and practical approaches to develop sustainable marketing practices that resonate with your audience, fostering growth and success.
  • Seize the opportunity to network with like-minded professionals in this exciting field, expanding your knowledge and industry connections.
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The impact of emotions on both personal lives and customer experiences is profound. Emotionally driven experiences have the ability to leave a lasting impact, forging strong connections and building brand loyalty. By leveraging Neuromarketing insights, businesses can strategically design their marketing campaigns to evoke specific emotions, thereby enhancing customer satisfaction and loyalty.

Partnership with

Collaborative Insights

This enlightening discussion was made possible through a valuable partnership with prominent industry leaders. Omid Asgari, the CEO of DCGLAB, brought his extensive expertise in Neuromarketing to the table. Reza Solhi, a renowned MotivARTist, provided a unique perspective on the artistic interpretation of emotions and their influence on customer experiences. The event also featured the expertise of Luis Martinez, a distinguished professor at Nova SBE, whose academic insights enriched the discussion. Additionally, the round table included the expertise of Bert M. Ohenmuller, the visionary CEO of BMO, and Dimitry Gaiduk, the innovative CEO of UXReality, who shared their practical approaches.

Omid Asgari

Omid is a highly accomplished Neurobranding Strategist who possesses the expertise to help businesses increase their sales. With a strong academic background and extensive practical experience, Omid is well-equipped to provide valuable insights and strategies to drive business growth. With his background in neurobranding, Omid can provide businesses with a unique advantage. By leveraging insights from neuroscience, he can uncover the underlying drivers of consumer behavior and develop branding strategies that resonate deeply with target audiences.

Luis Martinez

Luis F. Martinez is Associate Professor of Marketing and Behavioral Science (with Habilitation | Agregação in Management) at Nova SBE, where he is currently Academic Co-Director of the Master’s in Management. He earned his Ph.D. in Social and Behavioral Sciences from Tilburg University. He holds (or held) Visiting Scholar positions at MIT Sloan, VSE Prague, and EM Strasbourg. Prior to joining Nova SBE, he was Assistant Professor at the Business School of Iscte – Instituto Universitário de Lisboa. He supervises Ph.D. and Master level theses and internships.

Bert Mrtin Ohenmuller

A seasoned marketing and sales professional, shares his practical wisdom and insights from brain research and evolutionary biology in his lectures. As a bridge-builder between business and humanity, he inspires individuals to pursue their passions, foster cooperation, and unlock their hidden potential for a fulfilling life and successful work. His latest book, "LEAD SPEAK INSPIRE," offers practical tips and authentic examples, serving as an inspirational source for the upcoming "Decade of Humanity" that calls for fresh perspectives on leadership, teamwork, and corporate success.

Reza Solhi

Reza Solhi (M. Sc.) is an economist, winner of multiple education and business prizes and university lecturer. As a strategy and innovation expert, he successfully accompanied more than 250 SMEs throughout Germany - from the development and expansion of their corporate strategy to the maximization of the common good in society through a highly professional, holistic marketing strategy. Reza has eleven years of relevant international experience in strategy, marketing & science, primarily in DAX companies. He is one of the top 100 impact entrepreneurs in Germany, runs a successful company in the service sector and teaches as a guest lecturer, e.g. at the University of Mannheim, KIT and Rhein-Main University.

Dmitry Gaiduk

Dmitry Gaiduk is the current Founder of UXReality, a leading software company specializing in user testing and behavior analytics. Previously, he co-founded and served as CEO of CoolTool, a renowned research and marketing platform. Dmitry attended Kyiv Polytechnic Institute and combines technical expertise with user-centric approaches. He revolutionizes the industry by providing businesses with actionable data to optimize their products and enhance user experiences. Dmitry's visionary leadership has established UXReality as a trusted partner in the field of UX research and analytics.
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